Facebook Advertising

FaceBook - Advertising

http://facebook.com/advertisingalias: facebook.com/ads

Facebook Advertising Help:

http://facebook.com/help/?page=409http://facebook.com/ads/create - create your ad here
http://facebook.com/business/contact.php - support

Facebook Advertising Features:

• 130 million active Facebook users.
• Reach over 400,000,000 active Facebook users.
• Attach social actions to your ads to increase relevance.
• Attach social actions about your business to your ads.
• Create demand for your product with relevant ads.
• Advertise your own web page or something on Facebook like a Page or an Event.
• Quickly create image and text-based ads.
• Choose to pay per click (CPC) or impression (CPM) in your local currency.
• Track your progress with real-time reporting.
• Gain insight about who's clicking on your ad.
• Make modifications to maximize your results.

• indepth demographic filters/targeting
• magic urls???
• loyal audience
• no LPQ (Landing Page Quality) bans, slaps, or quality score issues
• Workplace Targeting -power targeting mechanism


facebook caps out at 5000 friends [2009-01-09]

Tutorial on using Facebook Ads:

Part 1
http://copypastesystems.s3.amazonaws.co ... layer.html
Part 2
http://copypastesystems.s3.amazonaws.co ... layer.html
Part 3
http://copypastesystems.s3.amazonaws.co ... layer.html
Part 4 - Setup a Facebook Advertising Campaign
http://copypastesystems.s3.amazonaws.co ... ville.html





This is the end of the file.

Facebook advertising manager

4 Hour Affiiate

4houraffiliate.com
90K - ?
Product Page:
http://4houraffiliate.com/facebook-ads-manager
Forum:
http://4houraffiliate.com/forum/viewforum.php?f=2

Facebook Ad Manager - Features:

• Create 1,000 Facebook Ads in 5 Minutes with Facebook Ads Manager

• Automatically create thousands of Facebook Ads and increase your ROI?

• Generate and track ad variations

• Create multiple ads by filling out a single form. Split test your ad copy, images, and demographics automatically in the time it takes to create one ad. Create 100 ads in a minute.

• Resubmit disapproved ads automatically. Pick a campaign and the extension will go through and resubmit all ads. Resubmit every disapproved ad in your account by clicking a button if you want!

• Edit bids campaign-wide. No more clicking hundreds of ads to adjust bids.

• Latest Version: 1.8.4
• Resume ads
• Ads saved to xml files
• Enter college info
• Target nearby cities
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Facebook Advertising - Secrets

Facebook advertising is display advertising, not search advertising
contextual advertising

Nobody comes to Facebook to buy your stuff.
You will not get buy-seeker traffic from Facebook


Create relevant, appealing ads that still get the sale.

A user feedback system

On Facebook everyone gets a vote.
a bump, a thumbs up or thumbs down.
If you click the "X" on the ad, you get a feedback popup that asks:
Why didn't you like this ad?


Facebook give you an unbelievable amount of data
Groups and Communities
The new Titan Email platform

Set up a facebook ad campaign

Step #1 - Ad Creation. 13.30
Your ads must engage users
People go to Facebook for a social experience
It doesn't mean they're not targeted, it just means they're not looking for you.

Ads must have an image. Images across the boards boost response.
The image is more important than the headline.
Make sure the image is grabbing, and speaks a thousands words.

Have questions with question marks. eg: Muffin Top?

6 Facebook Ad Creation rules

-Headlines are usually questions
-The image needs to tell the story (and grab attention)
-Smiling faces get clicks
-Use text on your images (but use it carefully, a relevant keyword phrase
-The body text should make ONE promise
-Make sure the promise should be delivered on the landing page

Big Facebook Ad No-Nos

-use upper and lower case letters properly
-no incorrect spelling, grammar or slang. get your spaces right even
-Write incomplete thoughts. Your ad copy must be complete.
-No B.S. Discounts
-Use of irrelevant images
-Nothing can be offensive. No shock-and-awe ads. No If it bleeds-it-leads rubbernecker effect.
-you have to be positive and upbeat. eg: "Hey fatty"
-No abbreviations or symbols for words


Ad-writing rule of thumb #1 28.00
-Be conservative, especially in the beginning. Be obvious or ask a question and answer it.

#2
Tweak ads after two days if CTR is under 2% (You may need to tweak the ad itself or the targeting)

Step #2 - Targeting

30.00

10 ways to target your customers

Location - down to the city
Age - 30% are 35+ years of age
Birthday - over 1 Million Facebook users had a birthday today.
Sex
Keywords - wildcard - includes interests, activities, or favorite books, TV shows, movies, job titles
Education
Workplaces -
Relationships
Interested in
Languages
Connections


The biggies are the
Keywords and the
-they will suggest related keywords, or subcategories of keywords
-eg favorite documentaries could tell you a lot about the person

Connections
-Fans of any of your pages
Users of any of your applications
Members of any of your Groups
Attendees of any of your Events


Multi-layering the targeting is key. 46.00

Facebook Ads system tells you the count of people in the target profile that you've created.

Targeting Rule of Thumb #1
Usually 50,000 person level is the lowest target size, unless you have a very targeted


If your clickthrough rate is below 2%, you need to tighten your targeting.

Step #3 - Bidding and Budgets

-start low, maybe $50 or $100 of a daily budget
-run your ads continuously
-start out on a CPC basis - it's safer
-once your CTR gets high, switch to CPM
-they give suggested bids, but it's in their favor
--take the highest suggested bid, then divide by two. You should get enough traffic for a decent test.
-their estimate per day is not very accurate.

Bidding Rule of Thumb:

Bid half the highest recommended amount for 2 days, then the highest recommended amount for 2 days to determine your ROI range.
-Then run a calculation of which gets you the most profit

Step #4 - Landing Pages

-where to send your facebook ad traffic

- squeeze pages and long form sales letters don't work very well
- anything spammy, scammy, hypey. People go to facebook to escape those type of things.

Landing pages that work best:

1. Internal facebook pages
-trusted, but you lose too much control

2. Sandwich pages . 1.02.20 range
-allow you to give value without slowing up the sales process
-the click off of this page to the landing or squeeze page
-acts as a buffer inbetween
-they must be able to consume the page quickly within a minute or two or five minutes max
-could send to a blog as the sandwich page. Blogs are credible because they're expected to be informative-based.

3. Info-Squeeze Page
-like a sandwich page but you're gathering information
-gives us an effective first transaction
-the purpose is to fulfill on the promise that was in the ad.
-an info page collects information but not contact info.
-once they fill out they info, the click to get the results (eg: their metabolic calculation), which contains an email address squeeze.
-thi

$25 credit
first 10,000 readers qualify for a free $25 credit:
http://thefacebookera.com/facebookadpromoThis is the end of the file.