Hope Marketing
Hope Marketing is the selling of hope and dreams to people.
The 'self-help' gurus engage in hope marketing.
They create make-shift theraputic systems that are designed to hopefully make the person achieve their emotional goals.
For some this works due to the placebo effect.
A thread on
Tony “Rob’em” Robbinshttp://forum.rickross.com/read.php?4,769,page=32
The Sweat Lodge scandal:
James Arthur "DeathRay" Ray
