Get Your Publicity Release Published in Google News
1 - Benefits of Google News:
1) Google news is one of the best place to publish your
Press Release (PR). It will give you a lot of traffic and you stand a chance for journalist to pick your news up and spread it throughout the internet.
2) You get to enjoy a huge indexing activity on your website.
In your PR, remember to include your website URL, or else, there is no purpose of doing the PR.
Once you include your website address, in the following days, you will notice a lot of bots (spiders) coming to your website to crawl your content. You will get not only Googlebot, Slurp (yahoo) but also Ask.com and a lot of other search engine's bot coming your way and index your website into their search database. So please, make sure your
website is in good looking condition!
3) Great link juice!
Not only from Google News directly (a Google Page Rank of 9), but you will also get link juices from websites that syndicate Google News. There are thousands of websites out there copying Google News into their own content, especially the autoblogs and some article blogs and directories. Google has made available its RSS feeds for free syndication, as such, your PR will be posted to not only Google, but many other websites as well. This will earn you free link juices and bring visitors to your website!
Look at this example:
This is a press release indexed by Google News.
Now look at the sheer amount of websites syndicating the same news. It's a total of 136,000 websites syndicating this PR!
4) If your PR gets into Google News, targeting the right keyword, your PR stands a good chance to be syndicated all over the internet, resulting in THOUSANDS of backlinks boosting your SERP!
2 - Press Release Optimization
In order for you to get the best results from your Press Release, please do some Search Engine Optimization to your press release article.
1) One Keyword, One Press Release!
This is an important concept. You must identify the keyword you want that people can search and find you on the Internet. With that keyword in mind, your PR should be focused and targeted to the keyword. If you are targeting a broad range of few keywords, you can always rewrite your PR article and make each of them focused on one keyword, this way, you can minimize the cost of producing PR article.
2) Keyword must appear in TITLE
Needless to say, you must always follow this rule. Your keyword must appear in the TITLE of the press release. If your keyword is not inside the title, people have no way to search for your press release and it will be left behind. If your keyword is in the title page, you stand a good chance of having your press release ranked in Google, Yahoo, MSN and other major search engines.
3) Keyword in the First and Last Paragraph
Many search engines give huge weight to keywords appearing in the first paragraph, which is usually the extract, summary or introduction you call it and the last paragraph, which is the summary of whole article content. Keep your keyword in the first and the last paragraph to tell search engines to weight your keyword nicely.
4) Keep a Keyword Density of 3% to 5%
If your keyword is "google news", within your PR article, the term "google news" should appear for 3% to 5% of the content. This is the best density search engines like. It also tells the search engine that your PR article is talking about Google News and not Acai Berry Weight Loss, make sense?
You can use this free software to check for keyword density: dupefreepro.com.
Why 3% to 5%?
Most of the Press Release sites have many widgets and other contents surrounding your article, which will eventually dilute the keyword density. You will end up with keyword density of around 2% to 3%.
5) Always have a call to action to get readers to click on that link and get to your website.
Afterall, that is your purpose of doing PR right? To get link juice, as well as targeted visitors!
3: Get Into Google News Revealed
Understand Google News:
There is no way you can submit your press release to Google for their inclusion into Google News.
Google's news is actually a big syndication of all the newsworthy sources all over the world.
They collect the news from trustworthy sources and display them within Google News!
In order to get into Google News, you need to know from where Google gets those news from.
If you can get your PR onto the trusted source, then your PR WILL appear in Google News, that's
the trick you must understand.
I have included here, 5 sources you can submit your news article for free and they will be picked up and syndicated into Google News.
#1:
Big News
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Click on the "Create Account", create an account with BigNews.biz and then Publisher Login,
you can then publish your Press Release article.
#2:
PR Inside
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Sign up with PR-Inside.com and you can start submitting your PR article.
PR-Inside is trusted by Google.
Check the news on PRInside, almost all of them are indexed by Google News!
It is one of my favorite!
#3:
PR USA
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You can register an account here:
http://pr-usa.net/index.php?option=com_ ... Itemid=102
Click on the register and you can then publish your article there.
PR-USA.net is also trusted by Google News.
Their news are often syndicated to many places all over the internet.
This is my favorite Press Release website.
I have many successes getting my news into Google using PR-USA.net.
#4:
Best Syndication
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This website is also good for news submissions, but lately, there are spammers coming here to spam their news into Google News, as such, I have seen a decline in Google taking their news, so stick with the previous 3.
Now, with these 4 Syndicators in hand, you are in control.
You can send your news to Google News right away, any news you want.
Please make sure that the news follow the websites' terms and conditions, as they are all reviewed by REAL HUMAN before they are posted and syndicated to Google News.
They are all QUALITY NEWS SYNDICATORS!
What If They Don't Work As Promised?
Is it the end of the World? Of course no. Now, I will share with you the secret of how I get to learn about these sites.
Remember what I told you, Google syndicate news from trustworthy websites.
Let's say you want to run a PR into Google, targeting the niche of Payday Loans in UK.
Assuming I don't know about the above 4 sites, you can still find out the sites that Google will syndicate their news.
1. Go to http://news.google.com
2. Do a search on the keyword, let says I searched on Payday Loans UK. This is what I get:
The first result was from BBC News.
BBC News is a reputable news site, we might not be able to get our PR onto BBC News for free.
However, look at the second result, it is from PRFire.
Now let's take a look at PRFire:
PR Fire
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On this website, we can see option for free press release.
You can also easily register for free.
Once of the best thing I found out is that, their Press Release is guaranteed to syndicate onto Google News!
Look at this:
Guaranteed inclusion in Google News!
Download the video here
Bonus:
I tested another website,
FGN PR
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This website can put your Press Release into Google News in less than 24 hours time!
You can Click on Login and you will be presented with option to Register.
It's free.
This is the end of the file.
