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The Marketing Tactics That Are Seldom Told
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The Adsense 100K Blueprint



Topic Category

Adsense strategies


Reading Sections

Welcome - Read This First!!

How to use the Blueprint
Adsense 100k Blueprint – The 1000-Foot View
THIS IS IT – INTRODUCTION
SUMMARY

Pivot Point 1 – Niche & Keyword Selection
Pivot Point 2 – Rankings & Traffic
Pivot Point 3 – Conversions

ABOUT ADSENSE
Summary
Keeping Your Google Adsense Account
Getting A Google Adsense Account
THE $100,000 BLUEPRINT
The 8-Step Process
Niche research
“Informational” vs “product-centric”

WOW!
The Characteristics of a Searcher
GOING DEEP: Mental Profiling
Niche Research Brainstorming
“The Usual Suspects”

Niche Research Real Examples
Nursing-School-Programs.com
CaliforniaAutoInsuranceZone.com
CNATrainingClass.com
Niche Research Idea Generators

KEYWORD RESEARCH
A Few Words About Search Volume and “Ranking”
Keyword Research Tools and Search Volume
Free Keyword Research Tools vs. Paid Keyword Research Tools
Free Keyword Research Tools
Free Keyword Resources
Paid Keyword Research Tools
Choosing your keyword phrase group
A Few IMPORTANT Words About Competition
Keyword Criteria – Search Volume
Keyword Criteria - Payout
When A Dollar Isn't A Dollar
When A Dollar Still Isn't A Dollar


CHECKING KEYWORD COMPETITION
A Word About “Click Patterns”
A Word About Pagerank
Pagerank And Competition
Some Last Words About Pagerank
Choose / Register Domain Name
AjaxWhois
A Word About Registrars

INSTALL WORDPRESS
CONTENT
Content Objectives
A word about the advertisements
Creating Content
Wordpress, and “Posts” versus “Pages”
Static HTML vs. Wordpress
Article Content Creation
SEO - Optimizing Our Content
Tips for Content Spinning / Outsourcing
Articles For $1

LAUNCHING YOUR BLUEPRINT SITES
Layout
Compliance
A Word About Indexing
Getting Indexed
Rapid Site Indexer
TRAFFIC
The Traffic Equation
More About Ranking, Pagerank, and “Backlinks”

SEO And Boosting Rankings
“TOTAL BACKLINK VALUE”
Why Rankings Change
Building Our Backlinks
Types of Backlinks
Social Bookmarking Sites
RSS

Web 2.0
Articles
Blog Commenting
Forums
Other Backlink Opportunities
Backlink Automation, Outsourcing, and Paid Tools
A Word About “Link Velocity”
A Word About “Link Diversity”
OPL - “Other People's Links”

  • Action Plan

  • Summary

  • Week 1


  • Week 2

  • Create Your “Feeder” or “Support” Sites
    “Other” links
    Pinging

  • Week 3


  • Weeks 4 through …

  • “Supercharging” Your Sites
    Tracking
    Selling Your Sites
    Summary
    Where to sell your sites
    Flippa, eBay, Digital Point, Warrior Forum, Craigslist

  • Selling on Flippa

  • Flippa Listing You Can Use
    How Much To Sell For?


  • Final Thoughts


  • Resources

  • Ultimate IM Toolchest
    Adsense
    Research
    SEOMoz Ranking Factors
    Browser Plugins
    Wordpress Plugins
    Keywords
    Micro Niche Finder
    Traffic & Backlinks
    Unique Article Wizard
    SENuke
    Traffic Travis
    The Best Spinner




    Welcome -Read This First!!



    How to use the Blueprint

    Adsense $100k Blueprint is divided into sections. Each section begins with a summary of what the section covers, followed by the “meat” of the section, and in appropriate sections, the step-by-Step instructions.

    Because we use a DIFFERENT APPROACH from most of the 'conventional wisdom', it's crucial that you read each summary. Even if you think you know that section's topic well, please read the summary first. At that point you will know whether it is something you can skip past or not.

    Keep in mind that what we are showing you is entirely based on actual, real-world experiences. None of this is theory, conjecture, or stuff that 'sounds like' it should work. These are methods that we have learned and refined by DOING, over a long period of time.

    Adsense $100k Blueprint turns Adsense upside-down, and “Conventional Wisdom” on it's head. After all, if you've been following 'conventional wisdom' and are still reading this, it probably didn't work for you, and you probably haven't made the kind of money you're looking for.

    Specifically:

    “Conventional Wisdom” says, 'Don't even bother with certain niches, they're too (hard/competitive/saturated)!”

    Those are EXACTLY the niches we show you how to take advantage of because that's where the traffic volume and money are!





    “Conventional Wisdom” says you can only expect to see 5 cents and 10 cents per click with Adsense.

    “Conventional Wisdom” says the only way to make anywhere near 6-figures with Adsense is either to build 1000-page “Authority” sites, or to create hundreds of “Micro Niche” sites.

    We say: Phoooey!



    If you're ready to really 'make it', then you're ready to read on. But before I 'let you loose' on the Blueprint, I want to set a few things straight.

    Success – in this case, anyway - requires a degree of hard work and commitment.
    This is NOT a “get rich quick” scheme, or a “magic bullet” that you can click and suddenly all your problems evaporate.

    What this IS however, is a proven Blueprint that if followed, will help you build a legitimate, sustainable 6-figure income.



    Put another way:




    What our Blueprint will do is
    - insure that
    - “traffic”,
    - “conversions”, and
    - “EPC”
    are all really high numbers.

    We'll show you the “why” and “how”, but YOU have to put in the effort. We have striven to make this something virtually anyone can implement, but again, you have to actually DO it.


    Adsense 100k Blueprint – The 1000-Foot View

    The blueprint is a step-by-step plan to enable you to build highly profitable informational websites that are monetized with Adsense.

    The Blueprint begins by explaining some of the concepts involved and the methods we use. From there are you will begin by

    - choosing an “informational” niche for your first Blueprint website.

    You will then use our keyword research methods to create a small “keyword phrase group” for that website.

    Once you have your niche and keyword phrase group, you will get a domain name, then follow our easy instructions to set up a simple Wordpress blog (if you're not that familiar with Wordpress, don't worry – we'll show you exactly what to do).


    Once your blog is set up, we show you how to
    - create or outsource your initial content, one article per keyword phrase.

    We then show you how to
    - get your site indexed almost immediately.

    Once your site is up and indexed, we provide you with a simple yet highly effective, step-by-step process to
    - move your site up in the rankings.

    You will then begin to see revenue being generated. As you continue through the plan, you will boost your rankings, and increase daily revenues.

    At that point, you can choose to simply
    - continue banking your revenues, or
    - opt to flip – sell – the website for a large lump sum payment.

    We provide you with clear direction on how to flip these sites for maximum returns should you choose to.

    Adsense 100k Blueprint is NOT a “get rich quick” scheme. There is work involved. But you will be following a plan that is proven, broken down into straightforward steps that anyone can implement. The result will be a strong, sustainable 6-figure business that is easy to master and won't disappear or fail anytime soon, and can be built with part-time effort.





    THIS IS IT – INTRODUCTION

    SUMMARY

    What it is, how and why it works

    It is not necessary to know much about Adsense in order to take advantage of this Blueprint. In fact, for those of you who are new to Internet Marketing, we suggest you read just the summary in the Adsense section, just so you will have a familiarity with the the program itself and how it works. Once you have started achieving success, it might be very worthwhile to read that section in it's entirety, but in the beginning, we don't want you to have “information overload”.

    For those of you already somewhat experienced in Internet Marketing, we encourage you to read the Adsense section carefully, and in full. You will almost certainly find that some of the assumptions and information you have is incorrect. More importantly, you will learn about Adsense from a more strategic perspective.

    The Adsense $100k Blueprint - “A100k” - is based on
    - creating simple “informational” websites using Wordpress

    and following a proven step-by-step formula for
    - getting Page 1 rankings.

    The reason the Blueprint works so well is that it follows a proven plan to
    - leverage 3 crucial 'pivot points':


    Pivot Point 1 – Niche & Keyword Selection



    A100k targets the big “evergreen” niches: Finance, Health/Medicine, Real Estate, Legal, Education/Training, etc. This is because we are after niches that have a LOT of traffic, and are big enough to have 'sub-niches' with plenty of high-volume keyword phrases that are only moderately competitive.

    Within these niches, our keyword research is the 'fuel' that powers our success. By using carefully developed criteria for our keyword research, we find our 'secondary' keyword phrases to target. By 'secondary', we mean the less-obvious phrases that aren't being targeted by hordes of marketers, but have huge volumes of 'real people' searching within the niche.

    One of our main criteria is EPC, or “Earnings Per Click”. Pivot Point 1 insures we are targeting only very-high-paying keywords & phrases.


    Pivot Point 2 – Rankings & Traffic



    The next pivot point revolves around traffic – lots and lots of traffic. Once we have chosen a niche and uncovered our target keyword phrase group, we will build a simple but very effective website using the Wordpress platform – and don't worry, we'll show you *exactly* how we do it.

    Pivot point 2 implements our super-refined, proven, repeatable SEO formula, in order to quickly push our websites upwards until we have Page 1 rankings. Pivot point 1 insures that once we start getting good rankings, the traffic volume is there.


    Pivot Point 3 – Conversions



    One of the criteria we used to choose our keywords for Pivot Point 1 is payout, or how much money we earn per click. Pivot Point 3 is about insuring that our visitors click on those high-paying ads. To accomplish this, we use a small number of very-highly-optimized themes, or layouts, for our site.





    ABOUT ADSENSE

    Summary

    Adsense is Google's “contextual advertising” program that allows 'publishers' – those with a website – to host Google ads on those sites. These are the ubiquitous ads you see all over the place – often text ads – that say “Ads by Google”. When someone clicks one of those ads, Google charges the advertiser, and gives the publisher – you – a split.

    (It used to be conjecture just what that 'split' was – most people assumed it was 50% - but in May 2010 Google revealed that they pay out 68% to the publisher. That's pretty darn good!)

    The reason Adsense is called “contextual advertising”, and the reason Adsense works so well, is that Google examines the pages where it's ads are appearing, figures out what the page is talking about, and places ads that are relevant to that page. With tens of thousands of advertisers and millions of ads, Google is able do an uncanny job at placing super-relevant ads – most of the time. This is why people click on the ad. If you've searched for a page talking about how to get into nursing school, and an ad appears saying “Get Your Nursing Degree Faster!”, there's a good chance you are going to want to check it out.


    Keeping Your Google Adsense Account

    Whether you have an Adsense account already, or will first be applying for one, the following information will help you keep your account in good stead and keep from getting banned.

    IMPORTANT – READ THIS: Whether you have an Adsense account already, or will first be getting one, you must keep something in the forefront of your thinking, always: NEVER DO ANYTHING TO JEOPARDIZE YOUR ADSENSE ACCOUNT!

    Now in spite of what you might read on forums or marketing websites, Google DOES NOT boot people out of the Adsense program for no reason. That said, they are VERY sensitive when it comes to Adsense, and will err on the side of caution – meaning not your side - if they discover any 'monkey business'. It's important to realize that Google earns the VAST MAJORITY of it's BILLIONS of dollars in revenue from Adwords advertisers – the people who are running the ads that will appear on your websites. The LAST thing they want is for advertisers to feel insecure about the integrity of the program, or that they aren't getting every penny of their money's worth.

    There is no reason to be paranoid – again, no one gets banned for no reason – but it's important to understand the TOS (Terms of Service) for Adsense, and adhere to them strictly. We have had our accounts for years, as has most others. Those that get banned tend to fall into one of a few categories:


    “C
    Real Time Web Analytics
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