Facebook Marketing Techniques

Introduction

Facebook is one of the sites that has shown the fastest growth over the last few years and has become the biggest social networking site on the internet. It even outranks Google these days in terms of traffic received. Currently there are more than 400 million active Facebook users and more than 50% of these active users log on to Facebook in any given day. That is a big chunk of people to market to! If you are not using Facebook to it's full potential to market your online business, you are leaving a lot of money on the table. There are many ways to market with Facebook. Most of these ways are totally free and some ways are paid forms of advertising. In the first part of this special report I am going to show you step by step how you can use all my top free marketing methods to drive traffic on Facebook. After that I am going to discuss how you can market effectively with Facebook Ads, which is probably the most targeted form of traffic on the Internet currently. I hope you find this special report very useful and that you take action with it so that you also harness the awesome power of Facebook to skyrocket your online business.

Section 1: The Free Traffic Power Of Facebook

I will jump right into this chapter and tell you the most effective ways to go about getting hordes of free traffic with Facebook. How to get targeted Facebook friends quickly.

After you created a free account at Facebook your number 1 mission should be to get as many friends as possible, preferably targeted to your niche.

If you want untargeted friends, just search for “more Facebook friends” in the groups. (This is a good group to get more friends) Now join some of these groups. People here have only one purpose and that is to build a huge friend list. Post your name on the wall and discussion boards a few times, asking people to become your friend. In the discussion board there should be posts with hundreds of emails. When you go to “invite new friends” you can insert an unlimited amount of emails, to invite these people. People from these kind of groups, will accept you, because they want extra friends. If you add your email as well, you will get more friends invites almost virally.

If you want targeted friends, search and join groups in your niche. Start inviting people from here, make some good informative posts and comments
on the groups and people will start following you if they see you share the same interests. Only join groups that are active and are getting new members all the time. Post regularly on these groups and you will see how your friends multiply. I get almost 25 friend requests each day this way. You can also search for events in your niche and do the same. You have the friends, now what? Now you can start building a relationship with them. Message them occasionally and start posting status updates of your day to day life. (not in your niche) People will realize that you are a real person and are not just there to market. As soon as you have built some credibility with your friends, you can start marketing.

Ways to get free traffic with Facebook

There are a bunch of ways to get traffic to your sites, blogs and links. Here are my top ones. Status updates: Update your status regularly, and posts some links to your new posts, web pages or new links occasionally. Your niche posts should be in a 1:3 ratio to your “normal” status updates. Make sure there is a picture on the page you are linking to, because then you can select the picture to be shown in your status update as well. People will see your status updates on their homepage of Facebook when they look through the news and you will generate some nice click to your links this way. (TIP: Don't spam them) Post links in groups:

Join a lot of popular groups in your niche and make useful posts on the wall (with your links) and in the discussion boards (insert your links). Posts will stay on some discussion boards for quite a while, and lots of people will see your posts with your links and this will generate good traffic to your sites.

Create your own groups: And this is where the POWER of Facebook marketing comes in. Create your own groups in your niche and invite all your friends. Post the link of your groups in all the other related groups on facebook regularly to get people to join your group. Mail your facebook group link to your list, put it in your forum signatures, blog posts etc. to get a good following. You could have hundreds of members in days, and thousands in a few weeks if you are lucky. These groups will be like your own personal lists that you have and you should manage them just like you would your email autoresponder lists. You can also mass message everyone in your group. Send them useful information with lots of freebies to get them to trust you and open the messages every time. Then slowly start messaging them with amazing offers which links to your sites or affiliate links. Also remember to put in all your webpage links in your group description, because this will count as valuable back links. Put up photos and videos with links and also post links to your offers in your group. People who join your group for years to come, will see them and click on them. You can build huge lists with groups like these and message them at will with your offers. This will bring in a huge amount of free targeted traffic to your sites, if you do it right. Facebook Fan pages This is another method that is becoming more popular by the day. It is very similar to Facebook groups and you can create a Facebook fan page just like you do a group, but it has some distinct differences.

Fan pages are used to promote people, celebrities, groups of people, businesses & more. They are created to increase promotion, attract supporters, and generally increase awareness & online presence and of course interaction with customers and potential customers. The 'Marketing' of the person or group being promoted through a Fan page happens in a variety of ways. 1. When a person 'likes' a fan page, that connection is posted on their wall and then shown in the Home Page feed for others to see. Then friends of that person click on the page just connected with...and so the number of followers grows. 2. You do not need to be a Facebook user to view a Fan Page. A person may follow a link from somewhere eg. a website and look you up on Facebook from anywhere in the world. 3. These pages are not private pages...so anyone can access the information on a particular page even if they haven't 'liked' it as such. (If you aren't sure what all this 'liking' is its Facebook's new way of 'becoming a fan' of a page. Where a person once became a 'fan' they now become a 'liker'). 4. Its easy to post a link to a fan page across other Facebook pages...putting the pages name in front of different groups of people. A page is easier to manage and has less limitations & more options to customise & increase functionality than a group. A page is run by 'admins' who can be changed when required, and allows those who've been added as an admin to make changes and post on the wall of the page & generally manage the page and its happenings.

The Facebook marketplace

Go to applications and search for Marketplace and join this application. You can now post for free. Give away free reports, and advertise your business opportunities or whatever you like. These advertisements can be targeted to geo location and stay for a long time so it can generate incoming traffic for quite a while if you keep on posting ads every few days. Focus on giving away branded eBooks, because this will generate viral traffic.

Facebook Videos and Photos

This is a very good way to get your name out there and to get opt ins to your list. Posts loads of videos of yourself introducing your business and tag all your friends in them. Put a niche keyword rich description of your video or photo too. Make sure to give a link to your opt in page. People will see they are tagged in a video or photo and view it. They will see your link and click on it, and will get sent right to your opt in page. This is a very effective tactic that not many marketers are using.

Create events: People love joining events and search events to see what is going on the Facebook world. Create an event of a product or squeeze page launch or a webinar. People will join and see your links. If you use all these tactics you will get great traffic from Facebook and with groups etc. you can build quality targeted viral traffic for FREE this way.

Invite all Facebook friends Secret

The new Facebook won't let you invite all your friends with one click, but I have found a little snipped of Java code that will let you do this. This could be very useful if you have hundreds of friends and don't want to click on everyone, one by one, to invite them to a new group of yours.



Select and copy this code:
[code:13qmy9tl]javascript:elms=document.getElementById('friends').getElementsByTagName('li');for(var fid in elms){if(typeof elms[fid] === 'object'){fs.click(elms[fid]);}} [/code:13qmy9tl]

Go to your event/group/page, click invite people and then paste this snippet in the URL field of your browser. Left-click the mouse in the URL field and hit Enter. Your invitations will not be sent yet, but all your friends will be selected. Click the “Invite” or “Send” button on the Facebook page to finally send the invites. Underground tip (Use at own risk): If you can manage it, start more than one profile. Be careful that you don't get caught out. You can have a different Facebook profile for each niche that you target. For instance – one for internet marketing niche, one for health and fitness, one for gaming. This way you can make your status updates and profiles even more targeted.

Section 2: Facebook Social Ads Exposed

In this section I am going to explain how you can use Facebook Social ads to drive insane amounts of highly targeted traffic to your websites and make a lot of money online. Read this section very carefully, because Facebook ads are a form of paid advertising, which means that you can lose a lot of money if you are not careful and if you don't know what you are doing. Facebook Social Ads work virally, but rather than being spread in a random fashion, they are placed on Facebook members’ pages, based on their profile data – which can make them a powerful sales aid for marketers – especially in this current decade, where mobile devices are now replacing personal computers at the rate of 4 – 1. However, like any data system spread via the net, there are rules, restrictions and random factors that can greatly inhibit or enhance their success. In this Special Report, we will explore the ins – and outs – of Facebook Social Ads. What this Report is Not…
It is not a complete guide to Facebook Ad Creation. Instead, it focuses more on the nuances you will not pick up from Facebook’s easy “Advertising Creation” walk-through… and drawbacks to watch out for.

How Facebook Social Ads Work

Marion loves horseback riding, and publicly says so in her Facebook profile. A successful Equestrian Center wants to promote its children’s summer camp, so it purchases a Facebook Ad. Facebook uses Insight, a powerful demographics tool, to place the Ad via a feed on Marion’s profile, after extracting the information that she has 3 children, is passionate about all things equestrian and lives within a close geographical radius of the Equestrian Center, so is a likely candidate to view the ad. Since it’s her passion, Marion always pays attention whenever there’s a picture of a horse in an ad – and she also notices the Equestrian Center provides riding for those with Special Needs (a cause dear to her heart) so she clicks the “Like This” button and views the Ad. Facebook then finds more ads using this specialized search data – voluntarily p