How to do Facebook Advertising

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Length: 48 minutes
by Dennis Yu at Blitzlocal.com

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Build the base community
- gets the wheel turning; gotta prime the pump
What is it about your product or service that is polarizing?

The social traffic cycle:

1a. seed content (note or tab with box)
1b. question
1c. Interest, workplace ads
1d. immediate replies

2a. media angle
2b reveal tab
2c. works at key influencers
2d. social widgets

3a. contests (user submission)
3a application (nominate, vote) -> share
3c FOF targets (Friends-of-Friends targeting)
3d. organic/SEO

ROI
- cost per fan
- revenue per fan





This is the end of the file.