Anatomy of a Salesletter

Elements include:

Pre-head

Headline
Sub-headline
Bullets/Testimonial
Date
Salutation
Opening Paragraph
Solution

Body Copy:
Proof
Credibility
Your Product (graphic + bullets)
U.S.P.

Add value
False close
Offer discount and give reason why
Guarantee
Real close
Call to action

Signoff

The P.S.
Optin-Box