Email Marketing Inner Circle

"Not everyone qualifies to subscribe to this prestigious newsletter, and I'm not just letting 'anyone' in. But if you have what it takes, I'll show you everything I know about using email to earn money on demand — almost every time you push that 'send' button...


Dear Friend,


If you want the rare ability to make money "at will" almost every time you send an email to your list, then this letter will show you how.

Here's the deal:

I've created a monthly newsletter called:

"Email Players"


However, it is very expensive.

And, it's definitely NOT for everyone.

Here's what I mean:

"Email Players" is an offline (paper & ink) newsletter featuring a mixture of hard email marketing teaching and instruction, along with "psycho analysis" of emails (mine, subscribers, other emails I see, etc). So you'll see what's worked and what didn't work... What I'm doing in various markets (I dabble in several)... How I'm building my lists... And how you can apply what I'm doing to your business. Each issue is packed with actionable techniques (and even templates, in some cases) designed to...


Put Money In
Your Bank Account
The Same Day
You Use Them.



That's my goal for you.

I want you to be able to rip open each issue, read it in one sitting, and then immediately USE the information (by sending an email to your list that DAY) to make your monthly subscription price back in spades.

And yes, this is easily possible with email.

There's no doubt about it.

Frankly, if you do email right, sell a good product people want, and are actively building a responsive list (even if it's a small list), you can make cash-in-the-bank sales practically every time you send an email out.


More:

You also get a few valuable "perks" when subscribing, too.

The first of which is my brand new book...

"The Email Player's Cookbook"

This physical book is mailed to your home.

It's a short (about 100 pages), easy-to-read email marketing "field manual" created mostly from a training I did with Michael Senoff. And it teaches dozens of secrets I've used to help generate millions of dollars in sales in the Internet's most competitive niches — like golf, weight loss and biz opp. And it's designed to quickly bring you up to speed on the "Settle way" of writing emails before you even receive your 1st issue.


Some of the tips inside this book include:

How to "disguise" blatant sales pitches so they look informational and educational. (This is something the world's greatest negotiating expert does to secure $100+ million dollar deals in corporate boardrooms. And believe it or not, most people LOVE reading and buying from emails that do this.) Page 12

How to "jimmie" your emails so new subscribers want to keep getting them even if you're always selling something. (This is a great way to "prep" your new subscribers to expect — and even look forward to — your offers right from the start.) Page 24

A little-known Hollywood discovery that keeps peoples' "gnat-like" attention spans glued to every word of your emails. (This is how Hollywood movies keep people in their seats for 2-3 hours straight — afraid to even go to the bathroom during a show! Use it in your emails and watch your response rates shoot through the roof.) Page 10

A secret way of using Twitter to knock out extremely profitable emails almost "at will"! (This is perfect if you like hanging out on Twitter and want to start monetizing it in a way nobody else is.) Page 16

A controversial way to write subject lines I learned from the spammers. (There's nothing unethical or illegal about this, but if you're kind of wimpy about marketing, you might want to pass on doing it.) Pages 54-55

How to make more sales by deliberately trying for LOWER open rates! (Everyone wants higher open rates, but there are some cases where those high open rates can hurt your sales. See the full story on page 37.)
How to give your email openings a special "look" that makes people far more likely to want to buy what you're selling. (I learned this from a computer scientist friend who understands the way computers and humans "interface" with each other. And when you apply this to your emails, you almost can't help but make more sales. See pages 14-15).

Is writing for mobile phone users different than regular email? (The answer may surprise you — especially if you use online video.) Page 62

When never to ask a question in an email subject line. (Question subject lines are great... and if you do them right they are neurologically impossible to ignore. But there is a time when you should NOT use them if you want to make the maximum amount of sales possible.) Page 53

How to write emails in a way where your prospects feel you're doing them a favor while they read your offers. (Imagine writing offers people appreciate reading. I'll show you how I do it on page 13).

How to sell in an email without mentioning any benefits. (Sometimes you don't need to mention benefits or do anything fancy. Just use this powerful technique used all the time by one of the world's top email marketers.) Page 93

The "hidden" benefits of sending frequent emails. (Almost nobody understands the startling "joint venture attraction" possibilities!) Page 45

The single most profitable way to sell in an email ever invented. (This is straight from the man once knighted "The Most Persuasive Man Of The 20th Century." While your competitors manipulate everyone with black hat "ninja" email tricks... you can steal their thunder simply by doing this. Best part: There's nothing unethical or shady about it. In fact, it's how people WANT to be sold to!) Pages 17-18

A simple persuasion secret used by the world's greatest trial attorney that is so powerful... he was once accused of "hypnotizing" a jury with it! (Here's how to ethically and legally use this simple technique in your emails to make more sales.) Page 10
Why you should ignore most (if not all) big guru email lists. (Unless you have their same traffic, market place positioning and "celebrity appeal"... copying them will likely destroy your sales. See page 23 for details.)

How to use popular culture to stick out in your prospect's inbox like a glowing thumb. (While everyone else is screaming "Last chance!" or "It ends tomorrow" or "Trust me on this,___", you'll probably be the ONLY email being read... and your chances of making the sale skyrocket...) Pages 102-103

How to get rid of the "bottom feeders" on your list and make more sales at the same time. (Bottom feeders are people who just complain and have no intention of bettering their situation. Here's a way to both repel them from your list AND put money in your pocket at the same time!) Page 25

How to profit from your emails that bomb. (Just because they fail once doesn't mean they can't be used to make money later. See page 42.)
What's better: HTML emails or plain text? (HINT: Even if HTML technically gets you more response, you might not want to use it. Here's why...) Page 14

How to "judo flip" hardcore skeptics into loyal buyers with simple emails you can write in 15 minutes or less.
Let's take a quick "breather."

This is likely THE most important email skill you can learn.

Lately people have been screwed by everyone —

They've been lied to by their bankers, real estate agents, investment advisers, government bureaucrats, politicians and the list goes on. Frankly it's gotten so bad...

Even So-Called "Rabid" Buyers
Are Snapping Their Wallets Shut
And Tuning You Out!

They're sick of being lied to.

And they don't trust anyone.

(Who can blame them?)

That's why if you want your business to survive in the coming years and decades… you MUST know how to sell to the skeptic — which "The Email Players Cookbook" reveals on almost every page.

Here are even more tips inside:

What John Caples ("founding father" of direct response marketing) did in his famous piano ad that could get you tossed in jail if you do it in your emails! (This is important if you want to stay out of legal "hot water" and do right by your customers at the same time.) Pages 20-21

How to make your emails: (1) Fun to read (2) Almost impossible to ignore and (3) Far more profitable than ever before. (This tip is definitely bizarre... and I actually learned it while watching the hit movie "The Matrix." Yet, it's been one of the most profitable email secrets I've ever used... and that any of my students have ever used, too! Here's how it works...) Pages 104-105

What to do if you're intimidated by the technological side of email marketing. (Luckily most email auto-responder services are "push button" easy. But if you still have trouble, here's a cheap solution for getting started in a flash.) Page 30
How to "reactivate" a cold email list you haven't mailed in months or years. (Just copy the verbiage shown on page 35 word-for-word and watch them heat up, and ready to buy...)

The popular advertising word (practically EVERYONE uses) that is almost certainly destroying your sales! (This is also straight from the testing labs of the computer scientist I mentioned above. It has to do with the way your prospects perceive time. Whatever you do... don't use this "sales killing" word explained on page 22.)

A simple direct mail secret (almost nobody talks about) that can instantly explode the sales of your email promotions. (This is one of the "big secrets" behind nearly every single $100+ million direct mail house... and it works even BETTER for email!) Page 39

A "short cut" way for freelance copywriters to knock out dozens of emails in just a matter of hours, completely in your client's "voice." (If you're a freelancer, then this one tip alone can save you hours of time and frustration. Plus, your clients will think you're some kind of voodoo email wizard, and you'll look like a hero. See pages 16-17.)
The single best way to "emotionally bond" with your list. (This is the quickest way I've ever seen for getting your list to know, like and trust you. Yes, it may be a bit "hair raising" at first... but the extra sales it can produce are MORE than worth it. Details on page 11.)
Why the best time to do special sales with email is during major holidays! (Not 1 in 1000 Internet marketers understands this, but it's easily one of the most profitable email tips you will ever learn. To get the full scoop on why these holidays work so well, go to page 51.)
What kind of words to use in your subject lines to make opening your emails a MUST for your readers. (I picked this secret up from Dale Carnegie, author of "How To Win Friends And Influence People." Use it in your emails and watch what happens to your open rates and sales!) Page 56

A tried & true free way to build your email list. (This is not a "magic bullet" by any means, but it can get you building your list fairly quickly if you don't have one now.) See page 27

How to "delete proof" your emails. (After using the principles in this book, people started saving my emails in a special folder in their email programs! This gives your emails tremendous "shelf life" and can greatly ratchet up your sales over time.) Page 58

How to eliminate spam complaints if you mail every day. (When I started mailing my list as shown on page 33... spam complaints became almost non-existent and sales went way up!)
The REAL reason 99% of commercial emails never make any money. (It has nothing to do with subject lines, copywriting, spam filters, or anything "mechanical." They simply lack this one critical ingredient that can make or break the sale.) Page 89

Should you use personalization in your emails? (Not necessarily — in fact, personalizing your emails with the prospect's first name may be HURTING your sales! See pages 13-14.)
How to get people coming back to your emails each and every day... even if they hate your guts and don't agree with anything you say! (If you know what you're doing, you can turn these "haters" into loyal buyers.) Page 100
A "quick writing" email tactic a few smart email marketers have used to produce millions in sales. (I discovered this while researching how "Dear Abby" columns make a fortune for newspapers. And it works like gangbusters in emails, see page 87).

The #1 element to include in your emails that almost gives people no choice but to hear you out when you show up in their inbox. (Even people who are NOT interested in what you’re offering will keep opening them — they almost won't be able to help it!) Page 8

A surprisingly simple way for getting an unlimited amount of fresh new email ideas. (At any given time I write emails for multiple different lists and niches — sometimes as many as a dozen emails per DAY. Yet I never suffer from writers block or have trouble getting started. I simply use this secret on pages 9-10 and ideas flow like honey.)
Why thinking "everyone likes to buy, but nobody likes to be sold" is a big fat MYTH that will kill your sales! (Fact is, when you write emails the way I show you on page 13, people not only enjoy reading your sale