All the Copywriting Techniques for Your Next Promotion

 

Introduction

It is my absolute pleasure to share with you what I believe to be the most comprehensive set of Copywriting skills, strategies, and techniques in the world.

I’ll be sharing with you absolutely EVERYTHING I know about not only writing copy that sells like crazy, but also how to turn it into a business that makes you money!

 

7 Easy Steps To Writing Compelling Copy

Research/swipe

There are tons of ways you can research and swipe the best ideas from your competition.

The first thing you MUST do is identify your key competitors and subscribe to their mailing lists . This will ensure that you get sent all their promotional material. When you get something worth “swiping” simply copy and paste it into a word document and save the file!

If you’re writing a project for a client, you may not already have determined who the key competitors are in that market. The quickest and easiest way to find out is simply to ask your client who their main competitors are , but you can also use Google to find them. Then just find sales pages offering the same type of product/seminar/service that you’re writing for.



 

Get in state

If you’re sat in front of your computer feeling low on energy and generally pretty miserable, you’re hardly likely to produce an inspired piece of work are you?

So getting yourself in a productive state is *key* to writing compelling copy.

There are 2 main factors that determine our state... they are our PHYSIOLOGY (or how we are using our bodies) and our focus (in other words, how we are using our mind).

I find it useful to first of all get some oxygen into my body by breathing fully, sitting up straight, and focusing my mind on WHY it is I want to write a compelling piece of copy.

These questions might help:









Brainstorm

This is the time to get ALL your ideas out onto paper. Take out a pen and write the name of the product/seminar/service you’re writing about in the middle of a page, and then mind map all the ideas you have about how you can offer it in such a way that will get people queuing up to order!

I usually include ideas for headlines, the guarantee, pricing, images, layouts, bonuses, and pretty much anything else I might want to include.


Headlines

At this stage you want to write out somewhere between 5 and 10 headlines.


DO NOT TRY AND MAKE EACH ONE PERFECT!

You’ll probably never use a headline that you write at this stage, the main purpose of this step is to get “warmed up” and get your creative mind working!


The idea is that you’ll have 5-10 decent headlines that you can then play around with and create one *KILLER* headline. Of course whatever ideas you don’t use you can utilise later in the copy as sub-headlines.


First draft

Now you’ve got your creative juices flowing, it’s time to start writing the first draft of your copy. The best approach I find is to just blitz it from top to bottom in one sitting. This may not always be practical, especially if it’s a long piece for a high-ticket item, so you may need to break it up into 2 or 3 sessions. The key is to write it from top to bottom without editing – there’s plenty of time to do that later!


Break state

This is a crucial step that most copywriters don’t do.

Once you have your first draft completed – leave it alone! I suggest going out for a walk, listening to some music, play golf, do whatever it is that takes your mind completely off your work.

That way, you can come back with a clear, fresh mind, and be ready for the next, most important step of this whole process...


Edit/rewrite

The reason this is the most important step is that until now your copy is probably only a 6 or 7/10 – and that’s ok.

This is when you make it a 10!

The primary question you should be asking yourself throughout this step is:

“How can I make this 10 TIMES better?”

Read your copy once from top to bottom, making any grammatical/spelling changes. The best way to do this is to read it aloud, because then you can really pick out any sentences that don’t flow as well as they could.

Then, read it again from top to bottom, this time reformatting the piece using bold , italics , underlines , highlights, and *stars* to emphasise your most powerful points and make them JUMP off the page!

Finally, read it through one more time making any final tweaks and changes... and you’re done!

The Golden Rules For Writing Copy That Sells

• THERE ARE NO RULES!
• Write as you’d speak
• Use “that” sparingly
• A maximum of 5-6 lines per paragraph
• Always give a BIG reason to take action NOW!

My 14-Step Copywriting System For Writing Kick-Ass Copy!

1) Hard-Hitting Headline

– – – –

BIG Fat Claim Curiosity YOU!

GRAB ATTENTION!


2) Convincing Sub-headline

– – – –

Qualify your BIG Fat Claim Make them want to read on Build credibility Guarantee?


3) Opening/Introduction

– – – –

Establish the problem Align with it

Tell them how you can solve it ... Or how you did solve it


4) Establish Credibility

– Your story (from A to B)

– Relevant personal achievements – Results you’ve got for clients

People you’ve worked with


5) Introduce Product

– Product names – Images

– Use stacked benefits

– “For the first time ever”

– “In the shortest time possible” – “Finally I’m revealing...”


6) Blind Benefits (bullets)

– – – – – –

Arouse curiosity 14 Steps to...

How you can...

The number one biggest mistake... A proven strategy for... Why you should...


7) Solid Proof

– – – –

Testimonials Screen shots Results Pictures

8) Give price and create scarcity

– – – – – –

Setting the right price point Drop price

Reasons why

First x amount of orders One-time-only event 5 places only

9) Give added value (bonuses)

– AT LEAST as valuable as the product you’re

selling

– If you couldn’t sell it, don’t give it away! – Sell the bonus

– Use images (especially for digital products)

10)

Call to action

– Ask for the order! – Stacked benefits

– “If you want x, y and z, click here now!”

11) Remove Risk

– 90 days minimum (12 months ideally) – What’s the result they’ll get? – Unique money back guarantee


12) Close
– Repeat call to action
– Get tough – pain v pleasure
– “How long are you going to wait...?”

13) Sign off
“I look forward to seeing you there” Abrupt finishes Signature Photo


14) Strong P.S.
– Repeat offer, bonuses, money back guarantee – Tough love
– “Still have questions?”




 

Headline Shortcuts

5 Quick-and-Easy Shortcuts To Write Headlines

Guaranteed To Sell Like Crazy!

The headline is THE most important part of your copy. If your headline doesn’t grab your reader’s attention, they won’t read the rest of the copy and all your hard work is for nothing. In fact, research has shown that 80% of the success of your sales copy is based on the headline!

Your headline should contain as many of my ‘top 15 copywriting words’ as possible.

They are:

Can

Easy

Revealed

Own

Instantly How

Discover Unique Proven
Now

Exclusive

Guaranteed

Announcing Top-secret

You

Then following your headline should be your sub-headline. This should give a bit more information than your headline. Not too much, but just enough to make them even more curious.

So here’s my secret 5 quick and easy shortcuts for writing a great headline:

1. Opening: It needs to be focused on the benefit to the reader – e.g. Now

You Can... or Discover How You Can...

2. State the benefit(s) – e.g. Earn £100,000 a year, Have More Time, Have

Smoother Looking Skin, etc.

3. Tell them when they can get the benefit – e.g. instantly, within the next 6

months, in 10 days etc

4. How will they get it? – e.g. using my proven system, the miracle formula,

etc.

5. Make it big and bold so it stands out, use 2 different colours and always

put the headline in “speechmarks”

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“Now YOU Can Lose AT LEAST 30lbs In 30 Days And Feel Full Of Energy Using This

*Proven* Weight-Loss System!”

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“Revealed For The First Time Ever: My 8-Step Formula GUARANTEED To Make YOU £5,000 To £15,000

A Month On The Internet!”

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"Why Am I Letting You Literally *Steal* All My Best Copywriting

Work?"

My 'Top Secret Swipe Files' Have Put A

WHOPPING £323,785 In The Pockets Of Top Consultants And Internet Marketers In The Last 12 Months Alone... And Now, They Can

Be Yours!


 

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"How A 28-Year Old Convicted

Felon From New Jersey Made Over $100,000,000.00 (Legally!) In Just 24 Months With Nothing More Than A Pen... A Pad... And A Crazy Idea!"

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“Why Five of the World's Highest

Paid Coaches and NLPers Are Revealing Precisely How They Make Their Six and Seven Figure

Incomes... And How YOU Can

Too!”

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“Are You Ready For A Top-

Secret £120,000-A-Year

Business Building

Mission?”

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“Now YOU Can Instantly Create

Huge Piles Of Cash At Will For Your Coaching Or NLP Business, Using This Top-Secret, Easy to Master

Skill..!”

Find Out How I Created £51,458 Worth Of Sales For a Top NLP Company Inside 21 Days and How YOU Can Do The Same For YOUR NLP or Coaching

Business…

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“Discover The ‘Secret Weapon’ Successful NLPers And Coaches Are Using To Turbo-Charge Their Sales And Multiply Their Profits!”

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"Why Am I GIVING AWAY All My

*Premium-Rate* Copywriting Clients

To 10 Special Apprentices?"

Keep Reading To Find Out How You Could Earn £50,000 In The Next Year - Working Just 10

Days A Month!

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“Now You Can Make An Extra £50-100K a Year From Your

Coaching Business Using This

Easy To Copy System!”

If You're An NLPer, Life Coach, or Any Other Kind of Change Expert and Want to Make More Money From Your Business, You Need To Discover This Top-Secret System That Is Proven

To Guarantee You More Clients and More Profits!

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Headline Ideas...



 

“The Copywriters Dictionary”

The Top 100 Most Powerful, Persuasive And Potent Words Or Phrases For Inf