50 Killer Headlines

1. NOW, HAVE THE LUXURY AND COMFORT OF A 100% SILK SUIT YOU CAN AFFORD!
Now, Have The (describe benefits) Of A (describe what you sell that seems more expensive than it is) That You Can Afford!

2. RATTAN THAT LOOKS EXPENSIVE AND IS WONDERFULLY COMFORTABLE.
(What you sell at a comparatively low price) That Looks Expensive And Is Wonderfully Comfortable.

3. OUR SOLID HARD ROCK MAPLE IS RUGGEDLY BUILT AND HONEY TONED.
(description of product) Is (first benefit) And (second benefit).

4. CUT YOUR GRASS QUICKLY AND EASILY WITH THE WORLD’S FIRST SAFE POWER MOWER
(Task your product accomplishes) Quickly And Easily With (benefit statement that includes description of your product).

5. THEY LOOK LIKE WOOL, THEY FEEL LIKE WOOL, BUT THEY’LL WEAR 5 TIMES AS LONG.
They LOOK Like (more expensive material). They FEEL Like (more expensive material).
But They’ll (benefit statement about how your product will out-perform the product made with the more expensive material).

6. HOW MEDICATED CUTICURA HELPS CLEAR UP SKIN PROBLEMS
How (your product’s name) Helps (achieve your product’s most desired beneficial result)

7. YOU PRESS THE BUTTON — WE DO THE REST.
You (take a simple action) — We Do The Rest.

8. TO MEN WHO WANT TO QUIT WORK SOMEDAY
To (prospects) who want (describe the prospects’ dream that you can help them realize)

9. WHAT EVERYBODY OUGHT TO KNOW… ABOUT THIS STOCK AND BOND BUSINESS
What Everybody Ought To Know… About This (name of your business) Business

10. HOW FORTUNE CAME TO JOHN JONES
How (immense, desirable benefit) Came To (one of your customers)
Note: This headline works when you have a true case study and a customer who gives you written permission to tell it.

11. HOW A NEW KIND OF CREAM MAKES THE SKIN SOFT, CLEAR, LOVELY — FOR REASONS THAT EVERY WOMAN WILL UNDERSTAND!
How a New Kind of (product you make) (produces a highly desirable result or set of results) — For Reasons That Every (describe your target
customer) Will Understand!

12. NOW YOU CAN HAVE SUN-RIPENED ORANGES AND GRAPEFRUITS RIGHT OFF THE TREES!
Now You Can Have (appealing description of what you offer) (in the most appealing circumstances imaginable)!

13. HERE IS A METHOD THAT IS HELPING THOUSANDS TO IMPROVE AND RENEW THEIR VITAL TONE OF YOUTH!
Here is a Method That Is Helping (describe your customer group) to (describe the benefit(s) they are receiving)

14. YOU CAN LAUGH AT SCRAGGLY LAWNS — IF YOU FOLLOW THIS PLAN
You Can Laugh At (big problem or frustration your prospects have) — If You Follow This Plan

15. ARE YOU PREPARED TO PROFIT FROM A BOOM IN STOCK PRICES?
Are You Prepared To (verb describing benefit) From (situation you can help prospect take advantage of)?

16. LITTLE KNOWN WAYS TO LIFETIME PROFITS
Little Known Ways To (benefit you provide)

17. HOW TO STOP WORRYING AND START LIVING
How To Stop (undesirable activity) And Start (desirable activity, which your prospect is able to enjoy because of the benefit you offer)

18. 13 SURE-FIRE ROADS TO RICHES
13 Sure-Fire (roads, paths, ways. etc. to a benefit you offer)

19. WANT TO BE FINANCIALLY INDEPENDENT?
Want To Be (beneficial condition you can provide for your prospect)?

20. HOW TO ACHIEVE TOTAL FINANCIAL FREEDOM
How To Achieve (describe desired achievement you can help your prospect attain)

21. HOW TO BEAT THE IRS
How to (defeat) (a feared enemy of your prospects)
Note: This must relate to the solution or benefit you provide.

22. LEARN HOW TO ERASE BAD CREDIT.
Learn How To (make a change you can help your prospects make).

23. LAND A JOB IN TWO DAYS WITH NEW METHOD.
(Acquire a benefit) In (surprisingly short period of time) With New Method.

24. THE WRONG WAY AND THE RIGHT WAY TO BUY A USED CAR
The Wrong Way And The Right Way To (do something directly related to your business)

25. NEW SHAMPOO LEAVES YOUR HAIR SMOOTHER — EASIER TO MANAGE
New (type of product you provide)(provides)(benefits your product offers)

26. HOW TO HAVE A COOL, QUIET BEDROOM — EVEN ON HOT NIGHTS
How To Have (describe what you can deliver) Even (describe condition in which your prospect believe what you offer is difficult or impossible to obtain)

27. YOU’LL NEVER DRIVE A DIRTY CAR AGAIN!
You’ll Never (do an undesirable activity that you can help the prospect avoid doing) Again!

28. HOW TO GET RID OF AN INFERIORITY COMPLEX
How To Get Rid Of (Problem You Can Help Prospects Get Rid Of)

29. IF YOU ARE A CAREFUL DRIVER, YOU CAN SAVE MONEY ON CAR INSURANCE.

If You Are (describe the prospect you are looking for). You Can (make your offer to those prospects).

30. HOW TO DO YOUR CHRISTMAS SHOPPING IN 5 MINUTES
How To (describe typically time-consuming activity) In (describe surprisingly short amount of time you can help your prospect do the activity in)

31. HOW TO CUT FUEL BILLS
How To (reduce or eliminate a pressing problem your prospect has)

32. KEYS TO FITNESS AT ANY AGE — FOR MEN AND WOMEN
Keys To (benefit you offer prospects) — For (describe your prospects)

33. ARE YOU EMBARRASSED BY SMELLS IN YOUR HOME?
Are You Embarrassed By (embarrassing problem you can solve for your prospects)?

34. HERE’S A QUICK WAY TO BREAK UP A COLD
Here’s A Quick Way To (solve a problem for your prospects)

35. HOW TO BEAT TENSION WITHOUT PILLS
How To (solve a problem) Without (having to do some objectionable thing most people associate with solving the problem)

36. HOW TO COLLECT FROM SOCIAL SECURITY AT ANY AGE
How To (receive a benefit now that most people thought they couldn’t receive under their present circumstances)

37. IT CLEANS YOUR BREATH WHILE IT CLEANS YOUR TEETH
It (provides one benefit) While It (provides a surprising, but related, other benefit)

38. QUICK RELIEF FOR TIRED EYES
Quick Relief For (problem your prospect is experiencing)

39. RIGHT AND WRONG FARMING METHODS — AND LITTLE POINTERS THAT WILL INCREASE YOUR PROFITS
Right And Wrong (describe what your prospects do) — And Little Pointers That Will (describe a benefit you provide that your prospects want)

40. SHOULD YOU INVEST IN A TAX-EXEMPT BOND FUND?
Should You (do something the prospect has probably been thinking about doing)?

41. OWN A REMBRANDT FOR ONLY $7.95
Own A (something normally expensive) For Only (a surprisingly low price)

42. YOU’RE NEVER TOO OLD TO HEAR BETTER.
You’re Never Too (condition) To (do activity your prospects assume isn’t possible to do in the condition you just described).

43. HOW INVESTORS CAN SAVE 75% ON COMMISSIONS THIS YEAR
How (prospects) Can (achieve desirable benefit) This Year

44. HOW TO LIVE BETTER FOR LESS
How To (obtain benefit in surprising appealing or affordable way)

45. WHEN DOCTORS HAVE HEADACHES, WHAT DO THEY DO?
When (authorities) have (a problem related to their authority or specialty). What Do They Do?

46. DON’T LET ATHLETE’S FOOT “LAY YOU UP”
Don’t Let (problem-causing condition you solve for your prospects) (cause the problem)

47. CHECK THE KIND OF BODY YOU WANT
Check The Kind Of (benefit you provide your prospects) You Want
Note: With a headline like this, you want to have a checklist of different types of bodies — or whatever it is that you can help your prospects obtain — in the copy of the ad itself

48. ANNOUNCING… THE NEW EDITION OF THE ENCYCLOPEDIA THAT MAKES IT FUN TO LEARN THINGS
Announcing… The New (describe the latest version of your product or service) That (describe a benefit of your product or service)

49. NEW CAKE-IMPROVER GETS YOU COMPLIMENTS GALORE!
New (product or service) gets you (benefit your prospect values)


50. IT’S A SHAME FOR YOU NOT TO MAKE GOOD MONEY — WHEN THESE MEN DO IT SO EASILY
It’s A Shame For You Not To ( achieve a goal you can help prospects achieve) — When These (describe people like your prospects) Do It So
Easily






This is the end of the file.