76 Ways to Add Oomph to Your Salesletters

Use this checklist to enhance your ability to make bullets sing with character and substance.
After each possibility I’ve provided one or more examples putting that principle to work.

1. Create juxtaposition or paradox.

Construct a customized birdhouse even though you’ve never before hammered a nail.

Entertain guests with your rendition of Broadway hits although you can’t read a note of written music.

2. Add a time specification.

Construct a customized birdhouse in three hours even though you’ve never before hammered a nail.

After just three hour-long lessons, entertain guests with your rendition of Broadway hits although you can’t read a note of written music.

How to fill your new therapy practice in just ten months.

3. Add a superlative (or two).

The most overlooked and easily remedied reason why used cars don’t sell.

Stay at the most popular and most lavish riverboat resort in the entire U.S., docked not far from New Orleans.

4. Insert a number (or two).

The four most overlooked and easily remedied reasons why 58% of used cars take more than a month to sell.

After just three hour-long lessons, entertain guests with the four most popular Broadway hits although you can’t read a note of written music.

Learn the simple investing technique that’s 12 times more profitable than traditional “buy and hold.”

5. Dismiss the example that would come to mind first.

The most overlooked and easily remedied reason why used cars don’t sell (and it isn’t the vehicle’s true mechanical condition).

In Lesson I, learn the chords for the Beatles’ easiest-to-play song (not “Yesterday”).

6. Provide a catchy name for a particular feature.

The scooter’s “Fail-safe Starter System.”

An ”Open Sesame” button that anyone can operate.

Learn the Cardinal Rule of Rat Extermination.

7. Coin a phrase describing the customer.

Learn your “Readiness for Romance” quotient.

Become a “Failsafe Fred” and stop worrying about possible blunders.

8. Say who doesn’t know or do it.

The sale sweetener that most highly trained used car salesmen never use, even though it works 76% of the time.

Master the usability principles ignored by 92 percent of Webmasters today.

9. Quantify the cost of production in time or money.

The surprising winner that emerged after 5 ½ months of trial and error.

Twin-engine design that resulted from more than $1 million in research efforts.

It took three college students 57 hours each to confirm the accuracy of the data you’ll be getting. You can use it with confidence.

10. Name a danger.

Discover a momentary slip of the finger that can make you liable for hundreds of thousands of dollars in damages and legal bills.

15 marketing techniques from the founders of Starbucks, Dell and other thriving brands, including two that help you avoid catastrophic PR problems.

11. Name twin dangers.

Find out the ideal price for a particular product (price too high and you scare customers off, price too low and you miss potential revenue).

12. Discount a danger.

Learn which techniques enable you to turn the tables on your Employee From Hell with no legal repercussions whatsoever.

Twenty-three desserts you can eat twice a week without endangering your waistline or your health.

13. Create an absolute.

What you should never, ever do when firing an employee.

One little-known ingredient every kids’ birthday party can’t succeed without.

The four-word phrase that always builds a subordinate’s confidence.

14. Say what isn’t involved.

How to build a million-dollar business without the headaches of managing employees.

Doesn’t require more than $100 in capital.

15. Compare with the competition.

If you’ve been buying name-brand consulting help, this option will cut your bills by 350%.

Includes 24 hour security monitoring (competitors charge $49 a month for this service alone!).

Get a Silver Corporate MasterCard and save $45 over the annual fee for an American Express Corporate card – it’s accepted in 3 million more stores than AmEx, also!

16. State what the buyer will be able to do after buying.

You can relax knowing that termites and mice have had to find a new victim elsewhere in the neighborhood.

Enjoy a flower garden that remains in bloom from early April through the first frost.

With our Buyer Protection Plan, you could drive from Maine to Alaska and back without having to pay for any mechanical breakdowns.

17. Load up the benefits.

Get 5 ways to make every contract more profitable... 17 weasel words to strike dead when you see them... 8 reasons not to depend on your attorney to proofread... 78 helpful bits of licensing language...

18. Toss out a challenge.

Do you know how to stir-fry without oil or any other fattening ingredient? You will after reading this cookbook.

Would you be able to foil a rob